In the case of Hicks' death, none of those rumors are more prolific, and bizarre, than the notion that Hicks faked his death to become conspiracy monger Alex Jones. A quick Google search will bring you to hundreds of blog posts on the topic and self made videos crowd youtube as theorist attempt to further the conspiracy. While it's truly an intense amount of crazy, the idea has lived on the internet so long that—apart from the true believers—it has become an in-joke for redditors, channers, and a rogue crew of Alex Jones fans (potato-men?).
Most importantly though, this conspiracy seems to really fucking annoy Alex Jones—a 9/11 truther who has spread the notion that the kids killed in Sandy Hook were actors and the Quebec mosque shooting was a false flag attack.